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A smarter voice assistant
Bixby
With updated intelligence, Bixby in your Samsung AI TV is the perfect center of your AI home. It can process multiple commands at once, and it's better at grasping the wider context. Enjoy smoother conversations, easier searches, more intuitive reactions and seamless device control.
*Multi turn is supported for 10 languages: US/UK/IN(en)/DE/FR/IT/ES/BR/MX/KR* Not all accents, dialects and expressions recognised.
AI Mode
AI Mode offers a quick-access menu to adjust adaptive picture and sound settings, intelligently optimising your TV experience to your surroundings and the content you're watching.
Our most advanced AI-powered 4K processor
NQ4 AI Gen3 Processor
Powered by 128 AI neural networks, this AI processor enhances your picture and sound to superb heights. Enjoy the best 4K TV experience, whether you're streaming OTT services, playing your favourite video games or watching live sports.
Compared to 2025 OLED S85F (NQ4 AI Gen2)
*Viewing experience may vary according to types of content and format.* Upscaling may not apply to PC connection and Game Mode.
4K AI Upscaling Pro
Watch your favourite content in more brilliant detail. Our AI processor can take your content and enhance it up to 4K resolution with 128 AI neural networks — all while maintaining incredibly sharp and smooth picture quality.
*Viewing experience may vary according to types of content and format.* Upscaling may not apply to PC connection and Game Mode.
Watch clearly without distracting reflections
Glare Free
Our anti-glare technology minimises reflections from bright environments, such as indoor lighting. Now you can view your screen clearly, without distracting shine getting in the way of your content.
*UL’s verification validates the ‘Glare Free’ claim by assessing the products against Unified Glare Rating (UGR) testing standards set by the International Commission on Illumination (CIE) and testing standards set by the International Organization for Standardization.* Results based on test conducted under indoor lighting conditions.
More powerful brightness and richer contrast
OLED HDR Pro
Experience brilliant viewing with brighter brights and darker darks. Our AI processor analyses each scene to dynamically tone map for contrast and boost for brightness. The result is an incredibly powerful screen that brings every little detail to life.
*The range of HDR luminance is based on internal testing standards and is subject to change according to viewing conditions or specifications.
Deep blacks, clean whites and lively colours
Samsung’s unique OLED expresses deep blacks, clean whites and a full range of lively colours. With cutting-edge self-illuminating pixels, what you see is a picture that's pure, bright and more accurate than ever before.
Get ultra-smooth motion for games up to 165Hz
Motion Xcelerator 165Hz
Enjoy consistently crisp visuals at blazing-fast speeds. Samsung’s unique dynamic refresh technology provides exceptionally smooth motion performance for VRR games up to 4K 165Hz.
*4K 165Hz is only available with PC connected games that support such specifications (PC graphic card required). Its performance may vary.
Personalise your screen experience
One UI Tizen
One UI Tizen provides a personalise screen experience. With Samsung Tizen OS, it delivers all the latest innovative Samsung features. Your experience is also secured by Samsung Knox across SmartThings devices. Plus, One UI Tizen will support Tizen OS upgrades for the next 7 years.
The best of TV. All for free.
Samsung TV Plus
Dive into a vast collection of shows, movies and other content on Samsung TV Plus. It comes installed for free on your TV — no payment, subscription or setup required.
*Channels may vary by country and are subject to change without notice.* Supported Samsung devices may vary by country.* Requires Samsung account.* UI is subject to change without prior notice.* Ads may appear on Samsung TV Plus.* Available for free on Samsung Smart TVs released since 2016.
Connect and manage your smart home devices, all from your TV
SmartThings
With a built-in smart hub, your TV can connect and control smart devices — even those requiring Matter and HCA compatibility. You can also get notifications about your devices straight from the screen, including a 3D Map View that shows your entire smart home system at a glance.
*Available technology, functions and features may vary by country, service provider, network environment or product, and are subject to change without notice.* Requires a Wi-Fi, Bluetooth or other wireless network connection and login to Samsung account.* Connected devices are sold separately.* Use of calm technology requires agreement to privacy notices from both SmartThings and the auto-registered device.* TV and mobile device must be connected to SmartThings to use 3D Map View function. For a detailed list of supported devices, visit https://partners.smartthings.com/supported-devices.* UI is subject to change without prior notice.
Charge it with light
SolarCell Remote
With a solar panel on its back, our SolarCell Remote is charged by light — no need for disposable batteries. And with smart features like a built-in microphone and voice assistant, this remote is innovative in more ways than one.
*To charge the remote with solar energy, set the TV remote down with the solar panel facing up. Place it in your living room while your lights are turned on, or you can place it near a window where it will soak in natural sunlight.* In case the remote's battery is depleted, you can charge it using a USB-C cable. To check the remaining battery level of the remote control, refer to the TV Menu (Settings > General & Privacy > Power & Energy Saving > Available Remote Battery).